Invest in Search Marketing with Confidence
Work with me, a passionate search marketing consultant who truly cares about your success.

Turning Clicks into Conversions
Impressions, clicks - they’re just the steps that lead to success, not what defines it. While driving traffic is important, the real value lies in turning the clicks into conversions. After all, where is the return on your investment if users don’t convert?
Work towards and achieve your business goals with search marketing from me, a trusted consultant. With my unique approach, I’ll help you drive more relevant clicks to your site - paid and organically - while ensuring they have the best chances of leading to impactful outcomes.
My Search Marketing Services
Search Engine Optimisation
Conquer the top organic positions in search results and drive more traffic to your website, all without the direct cost per click. Build and maintain strong, sustainable visibility over time - a smart, long-term investment for lasting success.
Pay Per Click Advertising
Make your mark in search results quickly, dominating the top paid spots that set you apart. Turn ads on when needed, off when not, and pay only per click. A flexible boost for your business, with no long-term commitment.
Behind Search Mad
Your Trusted Search Marketing Specialist
Hi, I’m Alfie, an independent search marketing consultant in Lincoln, Lincolnshire. I work closely with businesses, both big and small, to help them get more out of search engines – not just more clicks, but conversions.
Ecommerce, construction, professional services, technology – just some of the industries of businesses I’ve had the pleasure of working with. Challenges are where I thrive – my clients’ success is what drives me. I'm not just another one of those "professionals" that doesn't do what they promise - I never leave my clients in the dark.

Uniquely Tailored Services
No Predefined Packages
No two businesses are the same - goals, budgets, and needs vary. That's why predefined packages rarely deliver. I tailor my search marketing services to your business in three simple steps.

Discovery Call
Once you reach out, I'll get in touch to arrange a meeting at a time that suits you. No pressure, no sales tactics – just a laid back chat where I can learn more about your business and its ambitions.

Research & Auditing
If we conclude that my services are the right fit for your business, I'll get to work on any agreed, paid research and auditing. You'll receive detailed reports with my findings and options for further collaboration.
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Proposal & Delivery
At your request, I'll develop a strategy based on my findings and provide a detailed proposal with clear costs. Work will begin from the agreed start date, with any one-off work completed first, followed by any recurrings.
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