Search Marketing Agency
Make Search
Yours 🫵
The search specialist marketing agency you can trust
At Search Mad, SEO, PPC, it's what we do. We're a dedicated search marketing agency based in Lincoln, passionate about who we are and what we do. Burned by bad experiences in the past, or brand new to the game and ready to make your mark - our services are here to help your business get seen, clicked, and converting.
Our specialists work hard to deliver consistently good results, with search strategies that focus beyond just driving more traffic. Combining organic and paid or one or the other, we'll work closely with you to rise above the competition and establish yourself as the standout name in your space.

Our core services
PPC (Paid Search)
We create and manage compelling campaigns that work to increase your search visibility quickly, strictly for valuable, relevant searches. Alongside organic or standalone, we've got you covered.
SEO (Organic Search)
The backbone of Search Mad, search engine optimisation (SEO). Whatever you’re goal, we’re professionals you can trust to help increase your organic search visibility properly.
Search specialists, not generalists
Run by Alfie Madden, an experienced SEO consultant, we've been helping businesses across the UK own search since 2024. Born out of frustration with generalist agencies doing search marketing badly, we're here to be the search mad specialists you can trust, so you can invest in your visibility with confidence.
As search specialists, we don't spread ourselves thin. We focus on search and search only, offering SEO and PPC services tried and tested day in, day out. We're not your typical full-service agency - we're your specialist partner for dominating search.

Search success we've delivered
Where others fail, we deliver
Balanced Approach
Search marketing isn't just about search engines, but users. Behind all our work, we take a balanced approach that aims to bring as much value as possible to both.
Transparency & Exclusivity
Every step of the way, we'll provide you with complete transparency into our efforts. We guarantee you our exclusivity, so won't work with your competitors.
Quality Service, Fair Price
We aim to provide you with the best search marketing at a fair price. With us, there's no guesswork - we quote for what's needed, working hard to do so within your budget.
More than just a search marketing agency
SEO and PPC is just a part of Search Mad. To increase your search visibility, you need the a solid, technical sound website first.
We also offer the specialist design and development of websites, strategically created to stand out as per your brief and align with best SEO practices. Excellent accessibility, complete targeting, quality content - our websites master it all right from the get go.

Explore our free resources
Frequently asked questions
Do you offer your SEO services standalone?
Yes, we do. Although a search marketing agency, we develop full search focused marketing solutions, as well as our SEO and PPC services seperately, standalone.
To learn more about our SEO services, get in touch with us - we'd love to have a chat. From SEO management to auditing, we offer a complete range of services.
Is all SEO and PPC work done in-house?
For the most part, any SEO or PPC work we take on, whether standalone or after a web project, will be done in-house. When our calendars are at capacity, we may outsource, but will always be the ones responsible for developing and managing your strategy, dividing out the work to those we know can deliver it best.
With websites on the other hand, it's a slightly different story. The way we see ourselves when it comes to the design and development of websites is as project managers. As search specialists, we work with other skilled professionals to bring websites to life. We don't design and develop in-house ourselves, but rather coordinate the process.
Who do you work with?
Although we're a PPCÂ & SEO agency in Lincoln, we work with businesses of all shapes and sizes across the UK. Working remotely, we're confident that wherever you are, on the Lincolnshire coast, in the Scottish Highlands, or in the capital city of London, we can gather everything we need and deliver you the best service.
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