About Search Mad

The Specialist You've Been Searching For

Alfie Madden, an experienced search marketing consultant in Lincoln, smiling in a white shirt in front of an orange circle

Alfie Madden

Search Marketing Consultant

Having started my journey as an apprentice back in 2022, I carry just under three years’ search marketing experience under my belt. Dedicated to say the least, I very much live and breathe everything search - I dream about it, non-stop talk about it – it’s not just my job, it’s my passion!

My Not-So Mad Mission

Too many businesses like yours spend hundreds, if not thousands, on search marketing a month, often to see little return. My first ever client came to me for help after struggling with another provider that overoptimised their website just for search engines, neglecting users in the process. It was from that point that Search Mad began.

Your goals, my goals; your success, my success – my mission is simple: to help businesses make the most out of search with complete confidence.

Alfie working on an SEO project in his home office

What Others Miss, I Deliver

Result-Driven, User-First Approach

Conversions define success and deliver your return - that’s why they’re my focus. I put users at the heart of everything I do, giving you the best chances of turning clicks into impactful conversions.

Complete Transparency & Exclusivity

You deserve to know exactly where your money is going, and that your competitors aren’t getting any support. I openly share clear insights into every action I take and guarantee your business my full, undivided attention.

Honest, Expert Advice

I’m all about being open and honest, especially with my advice. If I believe there’s a better path for your business or maybe something hasn’t quite gone to plan, you can trust me to be straight up.

Well Connected with Many Other Professionals

As an independent specialist, I can’t help with everything, but I might just know the right people who can. Web designers, social media marketers, I work closely with many, both other specialists and agencies to deliver the best results.

Take Your Next Step Towards Search Success

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