Alfie Madden

I was born and raised in Lincoln, the place where I still live today. Beyond my passionate for search marketing, I enjoy spending time with friends, hunting for supermarkets deals (frequently where I spend my evenings!), and have a keen interest in luxury watches and antiques.

I started my career in search marketing in 2022, going straight from school into an apprenticeship at a reputable remote-working digital agency. It quickly became more than just a job to me - it’s where my true passion lies.

Initially, I focused solely on PPC across Google and Bing, but thriving on challenges, I was soon drawn to SEO, leading to a full search specialism. After completing my apprenticeship with top marks, I stayed on at the same agency, becoming a full-time SEO specialist.

For over nine months, I freelanced alongside my 9-5. As levels of work began to grow along with my ambitions for Search Mad, in early 2025, I took the leap to go full-time independent.

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